DETERMINING PRICING AND LOT-SIZING POLICIES UNDER PROMOTIONAL EXPENSE FOR SOME VEBLEN PRODUCTS

Gupta, Amit Ambar

dc.contributor.author	Gupta, Amit Ambar
dc.date.accessioned	2023-05-22T11:05:18Z
dc.date.available	2023-05-22T11:05:18Z
dc.date.issued	2021
dc.identifier.other	TH950
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/2385
dc.description	This Thesis submitted by IIT (BHU), Varanasi PhD Scholar & Supervised by Prof. Anil Kumar Agrawal and Prof. Manu K. Vora.	en_US
dc.description.abstract	The art of signalling social status through luxury and exclusive possession has been an inherent tendency of an affluent society. Consumption of luxury products and availing of luxury services to gain other’s attention and respect in the society and also to denigrate the consumption by other people is nothing but conspicuous. Such a conspicuous consumption does not follow the Law of Demand, and the demand is observed to increase with the increase in the price. Products bearing such characteristics are referred to as Veblen products in the literature. The present work is devoted to the study of available literature on Veblen products and the related marketing strategies, besides developing inventory models for them.	en_US
dc.language.iso	en	en_US
dc.publisher	IIT(BHU), Varanasi	en_US
dc.subject	DETERMINING PRICING	en_US
dc.subject	VEBLEN PRODUCTS	en_US
dc.title	DETERMINING PRICING AND LOT-SIZING POLICIES UNDER PROMOTIONAL EXPENSE FOR SOME VEBLEN PRODUCTS	en_US
dc.type	Thesis	en_US